The Roadside Americana Auction opens Alderfer Auction’s 250th U.S. birthday celebration, launching the celebration with a wide-ranging presentation of American advertising, automotive imagery, neon signage, and roadside commercial objects tied to 20th-century travel and consumer culture.

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Featured lots include Packard and Rolls-Royce luxury automobile grilles and hood ornaments, AMI model F-120 and Rowe R-88 jukeboxes, a Texaco Fire Chief gasoline tank, Blue Sunoco globe, and a converted Pepsi cooler sofa and hand painted Pepsi café chair.

Neon signage forms a major highlight of the auction. Offerings include multiple Chevrolet Corvette neon signs, an OK Used Cars neon sign, a Chevrolet Super Service neon sign, and a Sinclair Dino Gasoline neon sign featuring the iconic dinosaur logo. Additional illuminated pieces include a Thunderbird neon sign, a Route 66 neon sign with map motif, a Classic Car Garage neon sign, and a “Dad’s Hot Rod Garage” neon sign. Functional illuminated décor is further represented by Rock-Ola advertising neon wall clocks, retro neon wall clocks, and automotive-themed neon clocks with animated or layered lighting elements.

Automotive advertising and display art appears throughout the catalog. Framed offerings include Route 66 light-up prints, automotive racing posters, Maestro Cigars advertising posters, Odd Fellows lithographs, and framed automotive scenes depicting classic cars and roadside settings. Additional artwork includes automotive-themed paintings, signed automotive works, and Ford Thunderbird framed artwork with emblem and script.

Gas and oil memorabilia is represented by Sinclair Gasoline promotional signs, including metal sign groupings and branded imagery tied to service stations. These pieces complement the neon offerings and reinforce the visual language of mid-century roadside branding.

Automotive collectibles and novelty items add depth to the auction. Highlights include a Pedal Car Factory Chevrolet Corvette pedal car, a Buddy L pressed steel tow truck toy, and a Lincoln-themed drive-in cinematic display with cars. Decorative automotive objects include Corvette-themed wall plaques, retro automotive radios, and wall clocks styled after classic car branding.

Branded beverage and service equipment remains an important component but does not dominate the catalog. Offerings include a Pepsi-Cola metal handcart, glass-door Pepsi beverage cooler, Pepsi R2-D2 Star Wars promotional cooler, Coca-Cola metal cooler, Ford metal cooler, and a Coca-Cola themed portable barbecue and cooler. Additional merchandising pieces include metal shelving units, wooden display racks, wire display stands, wooden crates, and wagon-style display carts originally used for product handling and retail display.

As the opening chapter of Alderfer Auction’s 250th U.S. birthday celebration, the Roadside Americana Auction brings together neon signs, gas and oil advertising, automotive art, toys, coolers, and commercial display objects that once defined the American roadside experience.

Bid now through Thursday, February 19th. This auction will begin closing at 8PM at a rate of 5 lots per minute. Active bidding will be auto-extended 3 minutes for each lot once it begins to close.

Buyer’s Premium | 23%

Preview | Hatfield, PA
In-House Preview by appointment only
Tuesday, February 17^th | 9AM – 3PM
Wednesday, February 18^th | 9AM – 3PM
Schedule a Preview via preview@alderferauction.com | 215.393.3000

Condition Report Requests | alderferauction.com/condition-report

Pick-Up
Successful Bidders will be notified to schedule a pick-up following the auction. Schedule your pick-up with Alderfer Auction by following this link: https://booking.appointy.com/alderferauction. Customers must schedule or inform Alderfer Auction of pickup or ship date and time, within fifteen (15) business days after the auction closes. On the sixteenth (16) business day, the buyer will incur a storage fee of $5.00 per day up to the 60^th day at which point the product will be considered abandoned despite payment status and without notification. Please see Terms and Conditions for full details.

Pick-Up Location
Alderfer Auction
501 Fairgrounds Road
Hatfield, PA 19440

Shipping
Third party shipping is available for this auction. Please contact shipping@alderferauction.com or see our terms and conditions for a list of recommended local shippers.

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